Marketing data analytics is fueling the data-driven marketer

Posted by Michael Dixon on January 18, 2019

Big data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 25 years ago. The data big bang has unleashed terabytes of information about everything from customer behaviours to weather patterns to demographic consumer shifts in emerging markets. This goldmine of data represents a pivot-point moment for marketing and[.....]


Banking analytics is changing the landscape of the finance industry

Posted by Ari Vivekanandarajah on January 9, 2019

Banks record millions of transactions daily and these entries are real-time in nature. Capturing and recording such a huge chunk of data is a challenging job for bankers. Banking analytics birthed from sophisticated big data analytics software help banks by providing a platform where these transactions can be recorded systematically and analysed. Advanced analytics is[.....]


Manufacturing data analytics – Driving modern manufacturing processes

Posted by Ari Vivekanandarajah on January 7, 2019

Innovation in the manufacturing industry has allowed facilities to become more software-oriented than ever before. Data collected during standard operations can identify inefficiencies even when they are relatively minute, allowing for adjustments that will make processes as streamlined as possible. Over time, these manufacturing data analytics can increase production rates, limit waste, and even save[.....]


Cybersecurity enhancement through data analytics

Posted by Michael Dixon on January 3, 2019

Cyber attacks are a significant problem for businesses and in an age where “data is the new oil”, companies have more to lose from a cyber attack than before. For example, there were more than a billion malware attacks from June to November 2016, costing firms millions of dollars. Furthermore, most technologies are proving inadequate[.....]