The power of recommendation engines When you look at some of the biggest companies like Netflix, Amazon and Airbnb, they all have one thing in common: Their ability to use data analytics technology to maximise customer retention and acquisition. At the heart of this strategy is the recommendation engine. You may have seen a recommendation […]
Growth is certainly a net positive for clients, but along with growth, comes challenges. To remedy their problems, organisations often turn to solutions that optimise their growth or help map out their strategies better. As SAS experts, we need to be ready to provide solutions that can help clients optimise their growth and their problems. […]
SAS platform administration is not the first thing that comes to your mind when talking about SAS analytics. But it should be. While SAS analytics holds immense value for businesses, what it can do and how efficiently it does depends on the quality of administration services. Yet, a lot of organisations don’t quite realise just […]
Self-service data analytics is great, but it’s not without its hiccups. A client learnt this the hard way after implementing self-service BI in their IT operations without giving much thought to a governance framework. While the company did make some gains, they have also encountered a lot of problems. “Data quality has come under serious […]
SAS analytics software is an incredibly powerful tool that can crunch data to provide insights in a format that is easy to understand. However, there is no denying that deploying SAS analytics comes with hefty requirements, making most organisations hesitate before investing in the analytics platform. I once spoke with a CEO of a Fintech […]