How machine learning improves business intelligence

How Machine Learning helps with Business Intelligence

Machine learning (ML) refers to a software application that learns processes from past data much like how a human would learn. ML integrates into and augments business intelligence (BI), an expansive software that collects and analyses business data to deliver better insight into company operations. BI is vast, comprising several applications like predictive analytics, data […]

How does diagnostic analytics aid in decision making

using diagnostic analytics at a meeting to find where the issue lies

Decision-making in business: Simple or Difficult? The consequences of making a decision Decision-making in companies sounds simple in theory, but difficult to do, in practice. Company CEOs and executives need to look at the information, contact the right people and make a decision – sounds easy enough, right? Sadly, that’s not always the case. When […]

How Netflix used big data and analytics to generate billions

How Netflix leveraged the power of big data and analytics to be the most valued media company in the world

Netflix is successful thanks to big data and analytics. With a company valuation of over $164 billion, Netflix has surpassed Disney as the most valued media company in the world. Their success can be attributed to their impressive customer retention rate, which is 93% compared to Hulu’s 64% and Amazon Prime’s 75%. However, it’s not […]

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