Machine learning (ML) refers to a software application that learns processes from past data much like how a human would learn. ML integrates into and augments business intelligence (BI), an expansive software that collects and analyses business data to deliver better insight into company operations. BI is vast, comprising several applications like predictive analytics, data […]
Decision-making in business: Simple or Difficult? The consequences of making a decision Decision-making in companies sounds simple in theory, but difficult to do, in practice. Company CEOs and executives need to look at the information, contact the right people and make a decision – sounds easy enough, right? Sadly, that’s not always the case. When […]
Netflix is successful thanks to big data and analytics. With a company valuation of over $164 billion, Netflix has surpassed Disney as the most valued media company in the world. Their success can be attributed to their impressive customer retention rate, which is 93% compared to Hulu’s 64% and Amazon Prime’s 75%. However, it’s not […]
Descriptive analytics helps companies make use of the large volumes of data they collect, by breaking it down to give important areas more focus. It has become a vital part of business operations because it helps company stakeholders understand their current situation, and how it compares to the past. Without this branch of analytics, it […]
You would be forgiven for thinking that there was no problem with the music industry, at least in Australia. With annual revenue of over 1.2 billion dollars, and employing over 15,000 people, it looked like the industry was doing better than ever, as opposed to suffering from digital disruption. Here’s the thing – much of […]