The digital era gave people the means to express themselves. Whether it be Tweets, Facebooks posts or customer reviews, there is a lot of user-generated content that businesses can look into for more information. Furthermore, this user-generated content can be very valuable if used properly. In fact, studies show that customer reviews are twelve times […]
With each passing year, the amount of data created on online platforms has increased astronomically. All of this information is crucial, as it allows businesses to understand the myriad of intricacies that exist in today’s markets. With more and more companies going international, the competition is fierce – and it’s only going to get tougher […]
Analysing data sources and deriving business insights through them has become a norm for a majority of organisations today. Corporations are well aware of the potential value that big data represents, and are more than willing to invest in systems that can make sense of all this information and deliver predictive business insights. Interestingly though, […]
With the emergence and subsequent dominance of the internet, the amount of touchpoints businesses have with their customers has multiplied considerably. Social media, websites, blogs, forums, mobile devices – the list goes on and on. On these platforms, a gargantuan amount of data is created every day. If this data is properly stored and analysed, […]
What are predictive analytics models? If you have been working or reading about analytics, then predictive analytics is a term you have heard before. Currently, the most sought-after model in the industry, predictive analytics models are designed to assess historical data, discover patterns, observe trends and use that information to draw up predictions about future […]