Since it first became mainstream, advanced analytics has always been a gamechanger for businesses.
In the last few years, the analytics market has seen considerable growth as brands relied on advanced analytics to ensure the continuity of businesses amidst the fluctuating market changes by capitalising on new market opportunities.
Thanks to this, today, advanced analytics platforms are nothing new to the business world.
That said, with SAS software services, you get an analytics platform like no other.
With its integrated suite built for AI-powered analytics, data management and predictive analytics, it brings you a snapshot of the future changes in the market.
Analytics help you move quickly and decisively amidst these changes, adapting to the fluctuating trends during unpredictable times while navigating the competition simultaneously.
In this post, we take a deep dive into how advanced analytics powered by SAS software services can help you future proof your business.
With SAS software services, you can access data in any format, including SAS tables, Excel spreadsheets and database files, enabling analysts to manage and manipulate them to get the valuable insights that drive business decisions.
Once the data is prepared and organised, you can then employ AI-driven analytics tools to look at variables and trends relevant to your industry and predict the growth, drawbacks, or anomalies in them.
In addition, AI-enabled analytics offered by SAS solutions makes data-retrieval and pattern-identification faster than human operations.
As the insight generation picks up speed, it also accelerates the designing of insight-driven strategies. This way, analysts and business masterminds can come with targeted decisions faster.
Today, with analytics-enabled segmentation, you can manipulate data to identify more insightful customer information.
Going beyond the traditional demographic-based segmentation, now you also get segmentation based on data like consumer lifestyle, social values and relationships.
This information not only reveals current customer preferences but also delivers forecasts about trends in your target audience. The refined preference-based segmentation also lets you perceive your target audience better.
As a result, businesses can shape and tailor their customer experience by offering what they seek, including one-to-one personalisation. According to recent reports, using AI and advanced analytics to optimise the customer experience has enhanced shopping by 49% and spending by 34%.
What is more is that companies that optimise the customer experience through analytics outperform their competitors on key performance metrics, including profit, sales, sales or ROI.
Strategists and decision-makers often come up with business ideas and initiatives to expand the business but deciding if these ideas will work or bring the expected results is a challenging process.
This is where businesses can join human intellect with analytics empowered by artificial intelligence.
With advanced analytics tools such as SAS, you can enhance your risk sensing capabilities, which can help you evaluate the risk/reward ratio of ideas for new ventures.
Moreover, AI-driven analytics can even help you extrapolate data to formulate strategies to mitigate risks of these business opportunities, helping you capitalise on opportunities with a workable contingency plan to tackle potential risks.
SAS software services provide an integrated platform with easily accessible tools to predict future market trends, understand consumer behaviour and make decisions that allow you to reach your future goals.
At Selerity, our advanced analytics desktop can also improve your competitive advantage, maximise the ROI and enable the continuity of your organisation.
If you would like to know more, give us a call.
Our team is ready to help you optimise your SAS analytics experience, letting you control your software with the help of experts.
SAS software is a global entity that is enabling business across the world improve their overall operations and processes. As one of SAS’ esteemed Silver Partners, with badges in visual and analytics competency, we combine our 70+ years of staff experience to provide SAS installation, administration, and hosting services to many businesses globally. Our work as a SAS software services partner has provided us the unique opportunity of speaking to many clients about what they like to see and expect in a service provider.
In this piece, we cover several key areas that matter the most to the many clients we have worked with. Let’s dive in and start with the importance of working with a specialised partner.
Unlike most software solutions, successful SAS software implementation is dependent on whether the service providers have the required specialisation and competency. When looking for a service provider, be sure to look for one that is a recognized and go-to company in the industry that has demonstrated success.
Look for partners who have accolades like SAS Silver partner recognition and/or competency badges in areas like visualisation and analytics. You would want a provider who is recognised by SAS as an upstanding partner.
This goes without saying – no matter what service option you choose, be it installation, administration, or hosting, you would be in better shape if your team of SAS providers has a breadth of SAS experience among them.
When scoping out new SAS providers, always inquire about the level of experience of all their staff – not just the Founders and Directors. For example, as we have already mentioned, our Selerity team has a combined staff experience of over 70 years, which has been a major point of attraction for all our clients.
This characteristic is almost imperative in the modern business world. Businesses all around the world require and stand to benefit significantly by implementing SAS software and the best service providers are those that can go provide these services anywhere in the world.
What if your operations are not global? Why should this matter to you? The ability of a SAS service provider to go global speaks volumes about their overall capability in providing effective services. If a provider can go global, this means that they are more than well-equipped to deliver services to your location seamlessly. Whether you reside in Australia or Indonesia, a global service provider, like Selerity, has the bandwidth to deliver services of the highest quality no matter where in the world they are.
Software services are redundant if they are unable to meet the unique requirements your business and enterprise demands – the same is true with SAS software. When selecting a SAS service provider/partner, always make it a point to find one that is capable and willing to provide you with a tailored solution that works for you.
From installation to administration, each enterprise has its own requirements and needs, therefore, there simply cannot be a one-size-fits-all solution. Choose a SAS software services partner that can customize each service offering to suit your business uniquely.
One of the major advantages of SAS software is its ability to provide adaptive insights, therefore, you need to look for a service provider that can do the same. Read up on your prospective provider’s success stories, speak to its personnel, and gauge how innovative and creative they are – always ask yourself if your service provider is capable of constantly developing smart ways to improve the insights you receive.
Why does this matter? The more creative and innovative your service provider, the faster they can adopt new technology and adapt to shifting trends, which effectively translates to how creative and innovative your business will be. Keep in mind that the tools and software you employ will play a significant role in the overall process and outcomes of your operations.
In the data-driven world of modern business, data security is critical and data loss, devastating. Therefore, when choosing a SAS service provider, you will need to make sure that it can provide the security, backup, and recovery capabilities that your data and information deserve.
In fact, one of the core reasons many of our clients work with us is that the Selerity SAS services package comes loaded with a comprehensive and secure three-tier backup system with effective recovery processes.
There are many things to consider when opting for the right SAS services partner, given the many to choose from. Selerity is one of the few SAS partners that comprehensively fulfills all the above criteria, which is proven further by our multiple competency badges in visualization and analytics, as well as our SAS Silver Partner status. If you would like more information, or, would like to get in touch directly, please reach out to us here. In the meantime, stay tuned to this feed for more from the world of SAS.