When it comes to gambling and casinos, the value of analytics might not always pop out immediately. However, when you think about it further, the role of analytics, specifically SAS software for casinos and the gaming industry at large, can be truly transformative.
With an infinite number of patrons regularly visiting these establishments, both here in Australia and around the world, the role of data analytics will only continue to increase over time. This is especially true as the casino and gaming industry continues to adopt newer technologies and strategies in an effort to grow their customer base and bolster their revenue streams.
Casinos within Australia, in particular, have added incentive to focus on this given that the country is considered a gambling hotspot. A recent study by the University of Sydney found that Australians spend more than $18 billion per annum on all forms of gambling, which amounts to approximately $1500 per capita. To put this into perspective, this greater than most other major economies, which includes New Zealand at $495 per capita, Canada at $393 per capita, and the United States (home to the gambling capital Las Vegas) at $325 per capita.
Such high levels of popularity indicate that the casino and gambling industry is only going to continue to experience greater growth, meaning it would have to adjust accordingly to the rising demand and how resources are allocated. Data analytics will, therefore, play a critical role and industry-leading platforms like SAS software for casinos will become significantly more valuable.
In this blog, we run through a few ways that SAS software for casinos can help establishments turn the tables on their competition.
Much like any other business, casinos run (and survive) on how successfully they maintain a positive relationship with their clientele. Especially true for casinos that depend heavily on machinery and gaming equipment, maintenance is a major source of customer satisfaction. If a casino comprises machines that are out of order/service, this will likely be the main source of customer dissatisfaction, which in turn will hit the casino bottom line.
With powerful analytics integrations in place, casinos can determine precisely which one of their high-value machines are faulty and in need of maintenance – allowing managers to schedule timely maintenance operations that hinder patron experience as little as possible.
In today’s world of business, if you aren’t planning for the future, you’re setting yourself up for failure. The casino business is no different, which is why leveraging the powerful functionality and insights of SAS software for casinos can be game-changing to say the least.
With SAS at their disposal, casino owners and managers have the ability to gain fast access to high-quality forecasts on every aspect of their gaming operations. This includes a wide variety of segments – ranging from which machine/games are generating the most revenue, which ones are seeing a positive trend versus which ones are fading away, in addition to many other factors.
By leveraging SAS’ powerful analytics, including the Patron Value Optimisation platform, casinos can leverage vital analytics in real-time with little effort. The result? Better insights that will drive better decision-making and, ultimately, unprecedented levels of growth.
A big part of growth is being able to showcase real value to the individuals who are stakeholders of your establishment. Whether we’re talking about patrons or various stake/shareholders who are looking to expand operations, analytics is the fastest and most efficient way of illustrating value and success.
Using SAS’ stunning visuals and seamless integration with a wide variety of sources, you can give your stakeholders and financiers complete visibility into your operations – resulting in greater confidence and the potential for growth.
All in all, SAS software has proven to be invaluable to a diverse range of industries over the last few decades. With many years of experience as a SAS partner, in addition to countless years of shared SAS experience among our team members, our team here at Selerity have allowed many of our clients to enjoy significant savings – sometimes in the range of millions of dollars. If you would like to know more about our SAS services, our company, and our work with SAS, in addition to how you can leverage our expertise, feel free to reach out to us, or stay tuned to this feed.