Questions you need to consider before starting your data analytics project

data analytics project

To execute a data analytics project, organisations need to balance technical infrastructure with managerial finesse. However, most organisations neglect the managerial aspect of a project, expecting data analytics to solve all their problems with minimal effort. But data analytics is a tool, and like any other tool, it requires experience, focus and discipline to make […]

The benefits of SAS sentiment analysis in business

SAS sentiment analysis

The digital era gave people the means to express themselves. Whether it be Tweets, Facebooks posts or customer reviews, there is a lot of user-generated content that businesses can look into for more information. Furthermore, this user-generated content can be very valuable if used properly. In fact, studies show that customer reviews are twelve times […]

How can big data analytics help improve the education sector?

big data analytics

With each passing year, the amount of data created on online platforms has increased astronomically. All of this information is crucial, as it allows businesses to understand the myriad of intricacies that exist in today’s markets. With more and more companies going international, the competition is fierce – and it’s only going to get tougher […]

How and why companies use sentiment analysis in their business strategies

sentiment analysis

Analysing data sources and deriving business insights through them has become a norm for a majority of organisations today. Corporations are well aware of the potential value that big data represents, and are more than willing to invest in systems that can make sense of all this information and deliver predictive business insights. Interestingly though, […]

The role of big data management in organisational decision-making

big data management

With the emergence and subsequent dominance of the internet, the amount of touchpoints businesses have with their customers has multiplied considerably. Social media, websites, blogs, forums, mobile devices – the list goes on and on. On these platforms, a gargantuan amount of data is created every day. If this data is properly stored and analysed, […]

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