What is dark data? Stepping into the light

Dark Data

Dark data is not as sinister as the name might suggest – comprising immense volumes of unused and unstructured data. This data includes email conversations, customer accounts, customer complaints, raw survey data, knowledge-based articles, meeting minutes, and other information. According to the International Data Corporation, 90% of unstructured data is never analysed. Such data is […]

How data analytics software gives the auto industry an edge

Data analytics software

Today, we see vehicles that are now capable of producing and collecting vast amounts of raw data for automated analytics. Most cars contain at least 50 sensors that are designed to collect detailed information such as speed, emissions, distance, resource usage, driving behaviour, and fuel consumption. When combined with a sophisticated data analytics software, data […]

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