Marketing data analytics is fueling the data-driven marketer

Marketing data analytics

Big data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 25 years ago. The data big bang has unleashed terabytes of information about everything from customer behaviours to weather patterns to demographic consumer shifts in emerging markets. This goldmine of data represents a pivot-point moment for marketing and […]

Learn how banking analytics is changing corporate finance

Banking analytics

Banks record millions of transactions daily and these entries are real-time in nature. Capturing and recording such a huge chunk of data is a challenging job for bankers. Banking analytics birthed from sophisticated big data analytics software help banks by providing a platform where these transactions can be recorded systematically and analysed. Advanced analytics is […]

Modernising factories with manufacturing data analytics

manufacturing data analytics

Innovation in the manufacturing industry has allowed facilities to become more software-oriented than ever before. Data collected during standard operations can identify inefficiencies even when they are relatively minute, allowing for adjustments that will make processes as streamlined as possible. Over time, these manufacturing data analytics can increase production rates, limit waste, and even save […]

Sports analytics unleashing your team’s true potential

Sports Analytics

Analytics and big data have potential in many industries, but they are on the cusp of scoring major points in sports. From coaches and players to front offices and businesses, sports analytics can make a difference in scoring touchdowns, signing contracts, preventing injuries and increased fan and sponsorship engagement. Globally, the professional sports market is […]

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