Back in the days of yore, there was no plausible alternate reality where the large amount of data churned out by the healthcare industry could be collected and analysed in real-time. With the advent of real-time analytics in healthcare, we see technology pushing the envelope on what we can truly achieve in this sphere. The […]
I have worked with a lot of businesses over the years, and I have seen an interesting shift in their marketing strategies. Most organisations are now looking to maximise customer lifetime value (CLV), rather than just focusing on acquiring new customers. There are several reasons behind this trend, but one cause is technology, like SAS […]
Every industry uses a version of an audit trail when providing in-depth historical records. Audit trails are records that chronologically catalogue events or procedures. These trails provide proof-of-compliance and operational integrity. The audit trail essentially provides a “baseline” for analysis or an audit when initiating an investigation. The purpose or importance of an audit trail […]
Recommendation engines are a useful asset for any business. In our previous blog post, we talked about how Amazon and Netflix used technology to become the most well-known brands in e-commerce and entertainment. However, this is no coincidence. Yes, Netflix and Amazon have strong brand recognition, due in part to being pioneers in their respective […]
When you think about data analytics, we think of the technology necessary for analysis, like NLP, but we don’t give much thought to data preparation. Preparing data is not the most exciting function when mining big data for additional insights, but it is still a crucial step in the data analysis process. As you may […]