SAS software and 4 reasons organisations choose them

Posted by Michael Dixon on January 23, 2019

When it comes to data analytics, SAS software is the first choice for many firms. SAS has an incredibly large user base – exceeding more than 4000 companies using SAS. Whether its IT, healthcare or banking, companies from every industry have invested in SAS analytics, despite the availability of alternative platforms. What is it about[.....]


Retail analytics is the game-changer your business needs

Posted by Michael Dixon on January 21, 2019

Retail analytics focuses on providing insights related to sales, inventory, customers, and other important aspects crucial for merchant decision-making processes. The discipline encompasses several granular fields to create a broad picture of a retail business’ health, and sales alongside overall areas for improvement and reinforcement. Essentially, retail analytics is used to help make better choices,[.....]


Marketing data analytics is fueling the data-driven marketer

Posted by Michael Dixon on January 18, 2019

Big data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 25 years ago. The data big bang has unleashed terabytes of information about everything from customer behaviours to weather patterns to demographic consumer shifts in emerging markets. This goldmine of data represents a pivot-point moment for marketing and[.....]


Banking analytics is changing the landscape of the finance industry

Posted by Ari Vivekanandarajah on January 9, 2019

Banks record millions of transactions daily and these entries are real-time in nature. Capturing and recording such a huge chunk of data is a challenging job for bankers. Banking analytics birthed from sophisticated big data analytics software help banks by providing a platform where these transactions can be recorded systematically and analysed. Advanced analytics is[.....]