How streaming data is stopping businesses from closing their doors

Streaming data

A reported one in four small organisations twenty-four per cent have already temporarily shut down. Among those who haven’t shut down yet, forty per cent are reported to most likely close their doors. Forty-three per cent believe they have less than six months until a permanent shutdown is unavoidable. Furthermore, permanent closures have reached 97,966 […]

Using predictive analytics software tools to combat COVID-19

Predictive analytics software tools

COVID-19 has reshaped the way humans interact with technology in healthcare. Intelligent data, technology, artificial intelligence (AI) and machine learning (ML) have started to lighten the burden and establish new ways to facilitate sustainable demand and supply. But at the helm of this transformation are predictive analytics software tools. Predictive analytics in healthcare is rapidly […]

How digital analytics in marketing helps refine strategies

digital analytics in marketing

Digital analytics is the biggest game-changing opportunity for marketing since the internet went mainstream almost 25 years ago. The data big bang has unleashed terabytes of information about everything from customer behaviour to weather patterns to demographic shifts in emerging markets. This goldmine of data represents a pivot-point moment for marketing leaders when analysing the […]

Big data analytics and its role in elections

big data analytics

In an increasingly politically aware world, big data analytics is the “trump” card most organisations and movements have when planning election strategies. With great power comes great responsibility and data analytics is a powerful tool that can be utilised to harness and reap a plethora of benefits. We are seeing politicians use big data analytics […]