What do mega-corporations like Apple and YouTubers have in common? Well, both parties use data analytics to make business decisions. Whether it’s marketing or product development decisions by the $2-Trillion Apple Inc or decisions on content ideas by YouTubers with a few hundred thousand subscribers, data analytics plays a critical part in the decision-making process. […]
With SAS software paving the way as one of the world’s leading analytics platforms, many organisations are experiencing unprecedented benefits from the data they are collating. From strengthening visibility into employee performance to product/service movement analytics to supporting anti-fraud/AML initiatives, SAS software has streamlined organisational analytics like never before. To complement this powerful analytics platform, […]