How SAS visual analytics on Viya can improve marketing
Movies and TV shows are great at establishing narratives, hooking the audience into that narrative, and leaving them wanting more. This is the reason why we flock to theatres and spend hours binging entire TV series. Would you believe me if I told you that one function in your business follows the same process as […]
Why use SAS Visual Statistics to maximise CLV
I have worked with a lot of businesses over the years, and I have seen an interesting shift in their marketing strategies. Most organisations are now looking to maximise customer lifetime value (CLV), rather than just focusing on acquiring new customers. There are several reasons behind this trend, but one cause is technology, like SAS […]
Unparalleled Insights from SAS Visual Analytics
When it comes to modern-day analytics, visual insights are key. Businesses and organisations are increasingly relying on data, however, they are also increasingly left with significantly less time to analyse and make decisions with this data. As competitors expedite their processes, failing to keep up can set an organisation back years, which is why many […]
