Category Archives for "SAS"

How to reduce workplace injuries with predictive data analytics

predictive data analytics

If companies can reduce incidents of injury, this will reduce incidents of employees taking time off, and compensation paid. Most companies are aware of the benefits of better worker safety. However, there aren’t too many ways to improve procedures and plans any further. Construction and manufacturing companies have plateaued in workplace safety procedures. Therefore, there […]

Marketing data analytics is fueling the data-driven marketer

Marketing data analytics

Big data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 25 years ago. The data big bang has unleashed terabytes of information about everything from customer behaviours to weather patterns to demographic consumer shifts in emerging markets. This goldmine of data represents a pivot-point moment for marketing and […]

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