Category Archives for "SAS Software"

The benefits of SAS sentiment analysis in business

Often struggle to grasp the volume but the real sentiment behind the content as well, which is why SAS sentiment analysis is a big asset.

The digital era gave people the means to express themselves. Whether it be Tweets, Facebooks posts or customer reviews, there is a lot of user-generated content that businesses can look into for more information. Furthermore, this user-generated content can be very valuable if used properly. In fact, studies show that customer reviews are twelve times […]