When I ask a company representative working in any industry what they want SAS data analytics to do for them, they tend to tell you the same thing—the ability to predict consumer demand. It’s not hard to understand why. Whether it is growing competition in the retail industry or the need for value-based healthcare, the […]
Due to the pandemic, public and private organisations are relying on data analytics software tools to complete objectives. Several organisations are now turning to analytics tools to act as a lamp post during a very uncertain time. Given its importance, organisations need to ensure they are making the most of their analytics investment. Accelerating the […]
I have worked with a lot of businesses over the years, and I have seen an interesting shift in their marketing strategies. Most organisations are now looking to maximise customer lifetime value (CLV), rather than just focusing on acquiring new customers. There are several reasons behind this trend, but one cause is technology, like SAS […]
Every industry uses a version of an audit trail when providing in-depth historical records. Audit trails are records that chronologically catalogue events or procedures. These trails provide proof-of-compliance and operational integrity. The audit trail essentially provides a “baseline” for analysis or an audit when initiating an investigation. The purpose or importance of an audit trail […]
When we think of healthcare, we think of health monitors and doctors in white coats, but we rarely think about data and analytics. Yet hospitals generate a lot of valuable data regularly. In 2018, healthcare organisations generated over 8.41 petabytes of data, which was an explosive growth of 878 per cent compared to 2016, and […]