Category Archives for "Video Game Analytics"

Data analytics platforms in the gaming industry: What’s the big deal?

Data analytics platforms

The video game industry is one of the most competitive and lucrative industries in the digital business environment. According to Statista, in 2020, PC gaming and console gaming sectors, alone, raked in $110 billion in revenue, with over two billion active players around the world. The largest players in the industry are companies like Tencent, […]

How data analytics software is changing the video game industry

Data analytics software plays a big role in the ever evolving gaming industry - learn how gaming developers stand to gain from analytics.

Data analytics software provides a treasure trove of information for video game publishers and developers. The video game industry is massive, given that in 2017 alone the industry generated $108.9 billion in revenue. Furthermore, revenue is expected to grow to $128.5 billion by 2020. This staggering amount of revenue generated indicates that there are billions […]