Category Archives for "Media Entertainment"

How streaming analytics is helping companies decide which shows to produce

streaming analytics

Streaming platforms are all the rage these days with every major media company now offering their streaming services for their audience. Netflix used to be the only major player in the streaming industry a few years ago, but newcomers like Hulu, Apple TV+ and Disney Plus have now started to break the monopoly of Netflix. […]

How Netflix used big data and analytics to generate billions

Learn how Netflix became the most valued media company in the world, surpassing the likes of Disney, by leveraging big data and analytics.

Netflix is successful thanks to big data and analytics. With a company valuation of over $164 billion, Netflix has surpassed Disney as the most valued media company in the world. Their success can be attributed to their impressive customer retention rate, which is 93% compared to Hulu’s 64% and Amazon Prime’s 75%. However, it’s not […]