How streaming analytics is helping companies decide which shows to produce
Streaming platforms are all the rage these days with every major media company now offering their streaming services for their audience. Netflix used to be the only major player in the streaming industry a few years ago, but newcomers like Hulu, Apple TV+ and Disney Plus have now started to break the monopoly of Netflix. […]
Big data analytics platforms and the entertainment industry
The global entertainment and media industry is set to grow at 4.4 per cent compound annual growth rate (CAGR) through 2020 to reach just under $2 trillion this year, according to PwC. This growth will be driven by the industry diversifying their offerings, the employment of big data analytics platforms as well as higher demand […]
How Netflix used big data and analytics to generate billions
Netflix is successful thanks to big data and analytics. With a company valuation of over $164 billion, Netflix has surpassed Disney as the most valued media company in the world. Their success can be attributed to their impressive customer retention rate, which is 93% compared to Hulu’s 64% and Amazon Prime’s 75%. However, it’s not […]
