Category Archives for "Media Entertainment"

How Netflix used big data and analytics to generate billions

Learn how Netflix became the most valued media company in the world, surpassing the likes of Disney, by leveraging big data and analytics.

Netflix is successful thanks to big data and analytics. With a company valuation of over $164 billion, Netflix has surpassed Disney as the most valued media company in the world. Their success can be attributed to their impressive customer retention rate, which is 93% compared to Hulu’s 64% and Amazon Prime’s 75%. However, it’s not […]

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