Category Archives for "Marketing"

How predictive analytics can help businesses create a successful marketing strategy

successful marketing strategy with predictive analytics

To make your products or services successful in the market, you need to know how to market them.  Predicting market trends, however, is easier said than done. Trends and customer preferences vary with time—the market is never set in stone. That said, marketers can tackle this dynamic market by using the power of predictive data […]

Key uses of advanced analytics platforms

advanced analytics platforms

While we have talked about advanced analytics platforms in the past, we have yet to discuss their application in data analytics operations. As mentioned before, advanced analytics can do far more than the standard analytics software because of technology like AI. This sets the groundwork for more advanced analytical methods like machine learning, sentiment analysis, […]