What role does advanced analytics play in the casino industry?
Gambling is one of the oldest pastimes in human history, with first accounts of the activity dating back to 500 BC. It is also very popular—statistics show that at least 26% of the world’s population is involved in some form of gambling each year. The casino industry, which includes all gambling activities, is also one […]
Transforming casino culture with gambling analytics
Gambling by its very nature has always been a numbers game, where bookmakers live and die by their odds. It’s, therefore, no surprise that the rise of big data has caught the industry’s attention. The ability to harness massive volumes of data to provide real-time insights is having a transformative effect on businesses in this […]
SAS software for casinos – Turn the tables on your competition
When it comes to gambling and casinos, the value of analytics might not always pop out immediately. However, when you think about it further, the role of analytics, specifically SAS software for casinos and the gaming industry at large, can be truly transformative. With an infinite number of patrons regularly visiting these establishments, both here […]
