Category Archives for "Customer Analytics"

How to shift from product-centric and customer-centric with customer analytics

Almost 72% of millennial customers spend money on experiences and not entirely on the product. Learn how to capture them all through customer analytics.

Customer analytics is the key to transforming from product-centric marketing and customer-centric marketing. Customers are no longer making purchasing decisions based on a product, they are making them based on their purchasing experience. Research shows that 72% of millennial customers do not spend money on products, they spend money on experiences. Hence, it is important […]