How to maintain high data quality and consistency
You can invest in the latest big data tools and adopt the best practices but it wouldn’t matter if you were plagued by low data quality. Data analytics tools help analyse data and churn out meaningful insights, but the findings are dependent on the quality and consistency of data. If the data quality is poor, […]
Five Key Methods for Big Data Optimisation
Big data is defined by the three big Vs: Volume, velocity and variety. The volume stands for the sheer size of the data, velocity refers to how fast data is generated and, finally, variety includes structured and unstructured data. The volume of big data is tremendous, the amount of data generated by US companies alone […]
The importance of third-party data in big data analytics
Big data is becoming an integral part of business operations, with organisations using generated data for better insights and smarter decision-making. However, what many people do not know is that data falls into two categories: first-party and third-party data. The difference between the two data sets lies in their data source. Data from third parties […]
How Netflix used big data and analytics to generate billions
Netflix is successful thanks to big data and analytics. With a company valuation of over $164 billion, Netflix has surpassed Disney as the most valued media company in the world. Their success can be attributed to their impressive customer retention rate, which is 93% compared to Hulu’s 64% and Amazon Prime’s 75%. However, it’s not […]
Can we use big data analytics as an anti-corruption tool
Public corruption has cost governments millions of dollars, and severely worsened the plight of those who are poor. The Panama Papers revealed how high-ranking officials, energy companies, foundations, and trusts colluded, especially in tax-free areas. Corruption has proven to be very difficult to solve and fighting it remains challenging. However, experts are turning to a […]