The importance of third-party data in big data analytics
Big data is becoming an integral part of business operations, with organisations using generated data for better insights and smarter decision-making. However, what many people do not know is that data falls into two categories: first-party and third-party data. The difference between the two data sets lies in their data source. Data from third parties […]
What is data mining and how does it benefit organisations
The idea of digging through data for useful information goes back to the 1990s. However, advances in processing power has made the mining of data more relevant and useful than ever before. In fact, one would argue that it is essential. The volume of data collected and produced doubles each year and a tool is […]
Why pick SAS for your analytics services
If you are looking for analytics services, then SAS should be your first choice. While there are plenty of analytics models in the market, corporations should consider SAS for their first choice. SAS analytics has features not found in other analytics models, features that will be a huge benefit to all types of organisations. I […]
6 Features that make big data analytics vital for businesses
Businesses need to invest in big data analytics. Processing big data is an immense challenge, which few other tools can do in a timely mannner. On the other hand, tools for big data are explicitly designed for this and can process large amounts of data promptly. Not only are the tools equipped to handle terabytes […]
AI and data analytics – What is the connection
AI and data analytics have been used in conjunction for some time, to the point where people rarely distinguish between the two terms. However, as data analytics and AI capabilities become more widespread and applied to different business operations like marketing and supply, it’s essential to understand the difference between the two and what role […]