What data analytics can do for smart city development
Growing awareness on environmental sustainability, carbon emissions and a host of other factors is making governments realise the importance of building people-centred cities, i.e. cities built for the convenience of citizens, instead of vehicles and (dare I say), corporations. These ‘smart cities’ are said to be part of a future trend in urban design and […]
The value of sentiment analysis using SAS tools
With the number of users growing by the day, social media sites like Twitter and Facebook can be an excellent source of information and insight for organisations. Thousands of users express their thoughts and experiences with brands and products across these platforms daily. What’s shared can vary from simple shoutouts and glowing praise to scathing […]
The role of analytics tools in creative media industries
We’re at a really interesting place with creative media industries right now; increased dynamism, growing competition and ever-dwindling consumer attention spans are starting to pose considerable challenges to businesses. Certain creative media industries have found themselves to be in quite a bit of trouble in fact. The long held belief regarding creative media industries is […]
Is your data analysis strategy providing the most value to your clients
Is your data analysis strategy providing the most value to your client? While some SAS products, like SAS Intelligent Decisioning, provide better insight into customer interaction, there are steps in the process preventing us from unleashing the full potential of analytics. For example, is our data relevant? Are we using the latest technology? As SAS […]
What’s the big deal with on-demand analytics?
Over my thirty-year career, I have seen data analytics grow and innovate at a rapid rate. We have seen several developments that have seen analytics grow in leaps and bounds to come to the forefront of tech. Part of the reason for this is that analytics has been able to incorporate technological developments to keep […]