Category Archives for "Data Analytics"

What data analytics can do for smart city development

what data analytics

Growing awareness on environmental sustainability, carbon emissions and a host of other factors is making governments realise the importance of building people-centred cities, i.e. cities built for the convenience of citizens, instead of vehicles and (dare I say), corporations. These ‘smart cities’ are said to be part of a future trend in urban design and […]

The role of analytics tools in creative media industries

analytics tools

We’re at a really interesting place with creative media industries right now; increased dynamism, growing competition and ever-dwindling consumer attention spans are starting to pose considerable challenges to businesses. Certain creative media industries have found themselves to be in quite a bit of trouble in fact. The long held belief regarding creative media industries is […]

Is your data analysis strategy providing the most value to your clients

data analysis strategy

Is your data analysis strategy providing the most value to your client? While some SAS products, like SAS Intelligent Decisioning, provide better insight into customer interaction, there are steps in the process preventing us from unleashing the full potential of analytics. For example, is our data relevant? Are we using the latest technology? As SAS […]

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