Category Archives for "Customer Success"

Product analytics and its importance to the customer experience

Product analytics is one of the best tools a business can own, learn why here.

Product analytics is one of the best tools a business can own. Organisations that used the analytics dashboard saw a 60% increase in profits because they became more customer-centric. The better understanding of how customers work allows organisations, both profit and non-profit, to work smarter and more efficiently even in a competitive environment. In this […]

Marketing data analytics is fueling the data-driven marketer

Marketing data analytics

Big data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 25 years ago. The data big bang has unleashed terabytes of information about everything from customer behaviours to weather patterns to demographic consumer shifts in emerging markets. This goldmine of data represents a pivot-point moment for marketing and […]

How SAS services improve higher education

sas services for institutions of higher education

As a SAS Silver Partner, we work with many enterprises and organizations from a wide array of industries, spanning from the government to healthcare, insurance, and many more. SAS services offer organizations within each of these segments unique features and functionality that improve the overall visibility they have into their operations. Higher education institutions, in […]

How Selerity has helped Bupa save in excess of $150 million dollars


For Rob Ashmore, Information Delivery Manager at Bupa Australia, being able to properly manage and analyse data is crucial for controlling Bupa’s claims line. “Our SAS software system allows us to identify aberrant behaviours, such as over servicing, over claiming and fraud, which in turn allows us a greater degree of control over what we […]