Is your data analysis strategy providing the most value to your clients
Is your data analysis strategy providing the most value to your client? While some SAS products, like SAS Intelligent Decisioning, provide better insight into customer interaction, there are steps in the process preventing us from unleashing the full potential of analytics. For example, is our data relevant? Are we using the latest technology? As SAS […]
Product analytics and its importance to the customer experience
Product analytics is one of the best tools a business can own. Organisations that used the analytics dashboard saw a 60% increase in profits because they became more customer-centric. The better understanding of how customers work allows organisations, both profit and non-profit, to work smarter and more efficiently even in a competitive environment. In this […]
Marketing data analytics is fueling the data-driven marketer
Big data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 25 years ago. The data big bang has unleashed terabytes of information about everything from customer behaviours to weather patterns to demographic consumer shifts in emerging markets. This goldmine of data represents a pivot-point moment for marketing and […]
SAS hot fixes and the importance of staying on top of them
As an entity that has dominated the analytics space for many years, a big part of SAS’ success has come directly as a result of the organisation’s attention to detail and constant focus on improving the platform. Over the years, SAS has successfully managed to address user concerns and issues, in addition to constantly pushing […]
How SAS services improve higher education
As a SAS Silver Partner, we work with many enterprises and organizations from a wide array of industries, spanning from the government to healthcare, insurance, and many more. SAS services offer organizations within each of these segments unique features and functionality that improve the overall visibility they have into their operations. Higher education institutions, in […]
