Michael Dixon
Author Archives: Michael Dixon

How can big data analytics help improve the education sector?

big data analytics

With each passing year, the amount of data created on online platforms has increased astronomically. All of this information is crucial, as it allows businesses to understand the myriad of intricacies that exist in today’s markets. With more and more companies going international, the competition is fierce – and it’s only going to get tougher […]

How and why companies use sentiment analysis in their business strategies

sentiment analysis

Analysing data sources and deriving business insights through them has become a norm for a majority of organisations today. Corporations are well aware of the potential value that big data represents, and are more than willing to invest in systems that can make sense of all this information and deliver predictive business insights. Interestingly though, […]

The role of big data management in organisational decision-making

big data management

With the emergence and subsequent dominance of the internet, the amount of touchpoints businesses have with their customers has multiplied considerably. Social media, websites, blogs, forums, mobile devices – the list goes on and on. On these platforms, a gargantuan amount of data is created every day. If this data is properly stored and analysed, […]

Types of predictive analytics models and how they work

predictive analytics models

What are predictive analytics models? If you have been working or reading about analytics, then predictive analytics is a term you have heard before. Currently, the most sought-after model in the industry, predictive analytics models are designed to assess historical data, discover patterns, observe trends and use that information to draw up predictions about future […]

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