Michael Dixon
Author Archives: Michael Dixon

Marketing data analytics is fueling the data-driven marketer

Marketing data analytics

Big data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 25 years ago. The data big bang has unleashed terabytes of information about everything from customer behaviours to weather patterns to demographic consumer shifts in emerging markets. This goldmine of data represents a pivot-point moment for marketing and […]

Tackling problems in construction with geospatial analytics

Geospatial Data Analytics

The construction industry has always lagged behind in innovation, compared to other industries but geospatial data analytics will transform construction, architectural design, and civil engineering. Geospatial data analytics is location-based information, generated by billions of devices around the world. Thus, the additional insight provided to engineers and architectures helps the construction industry cut costs and […]

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