Michael Dixon
Author Archives: Michael Dixon

How to shift from product-centric and customer-centric with customer analytics

Almost 72% of millennial customers spend money on experiences and not entirely on the product. Learn how to capture them all through customer analytics.

Customer analytics is the key to transforming from product-centric marketing and customer-centric marketing. Customers are no longer making purchasing decisions based on a product, they are making them based on their purchasing experience. Research shows that 72% of millennial customers do not spend money on products, they spend money on experiences. Hence, it is important […]

How advanced analytics is changing the investment industry

Advanced analytics is changing the investment industry, with its ability to process billions of transactions in real-time.

Advanced analytics is changing the investment industry. We associate the multibillion-dollar industry with formal suits, complex rules and the 2008 recession. However, data analytics is changing the way the industry does its business because of its capacity to process billions of transactions in real-time. The sheer capability of big data opens new avenues for companies […]

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