How streaming data is stopping businesses from closing their doors
A reported one in four small organisations twenty-four per cent have already temporarily shut down. Among those who haven’t shut down yet, forty per cent are reported to most likely close their doors. Forty-three per cent believe they have less than six months until a permanent shutdown is unavoidable. Furthermore, permanent closures have reached 97,966 […]
Using predictive analytics software tools to combat COVID-19
COVID-19 has reshaped the way humans interact with technology in healthcare. Intelligent data, technology, artificial intelligence (AI) and machine learning (ML) have started to lighten the burden and establish new ways to facilitate sustainable demand and supply. But at the helm of this transformation are predictive analytics software tools. Predictive analytics in healthcare is rapidly […]
How digital analytics in marketing helps refine strategies
Digital analytics is the biggest game-changing opportunity for marketing since the internet went mainstream almost 25 years ago. The data big bang has unleashed terabytes of information about everything from customer behaviour to weather patterns to demographic shifts in emerging markets. This goldmine of data represents a pivot-point moment for marketing leaders when analysing the […]
Advanced analytics in commercial pharmaceutical industry
In 2013, estimates suggested that there were about 153 exabytes of healthcare data generated that year. (For reference one exabyte is one quintillion bytes!) However, projections for 2020 indicate that there could be as much as 2,314 exabytes of new data generated. Given the vast volume of data, advanced analytics is needed to process it […]
Big data analytics and its role in elections
In an increasingly politically aware world, big data analytics is the “trump” card most organisations and movements have when planning election strategies. With great power comes great responsibility and data analytics is a powerful tool that can be utilised to harness and reap a plethora of benefits. We are seeing politicians use big data analytics […]