How data science modelling techniques can improve business performance

data science modelling techniques

Data is the most important asset for modern organisations as it helps us achieve various objectives in the most efficient way possible.

Today, data helps decision-makers understand the relationship between business processes and results. In this way, the right data is paramount to making better business decisions.

Understanding raw data, however, is just as hard as building a house without a blueprint. Fortunately, certain methods and techniques help us leverage the full potential of data-backed decision-making.

One way organisations can understand the relationship between data and their business processes is through data modelling. In this post, we explore data science modelling techniques and how they help you achieve organisational goals that make you more competitive. 

What, exactly, is data modelling?

Data modelling is the process of presenting the relationships between data objects in a visual, logical and conceptual manner to help decision-makers organise and define their business processes.

This process considers the data requirements of an organisation and presents them in an easily understandable way. While it doesn’t specify the operations performed on any data object, it can improve your operations by organising your data.

The three primary types of data models are:

  • Conceptual data model
  • Logical data model
  • Physical data model

Beyond these, there are five different data science modelling techniques, which encompass:

  • The hierarchical technique
  • The object-oriented technique
  • The network technique
  • The entity-relationship model technique
  • The relational technique

The importance of data modelling techniques for businesses

With data modelling techniques, it’s easier to gain complete control over your definitions and metadata. This comes with certain benefits.

Building better databases

Data modelling techniques help businesses build fast and powerful databases, which are critical for powerful data analytics. A good database will accelerate data processing time, making business processes quicker and more efficient.

Reducing errors

Errors can cause catastrophic damage to the internal and external operations of a business. Given that data modelling requires you to define your processes and relationships between data objects, this reduces ambiguity and, in turn, the likelihood of errors.

Over time, this can also reduce the cost of your operations.

Improving collaboration

Different parties in an organisation have varying levels of technical literacy. Regardless of this, all parties need to collaborate frequently and effectively to deliver products or services to the market.

Data modelling techniques make collaboration easier because it is a form of business documentation. It establishes a common and easily understandable vocabulary to facilitate and improve collaboration among teams.

Improving business understanding

The success of a business depends on how well decision-makers and other stakeholders understand your operations and its processes. Data modelling is critical to this effort because it requires all parties involved to understand the business before creating data models.

Software development, for example, requires developers to understand the functions of the software, the needs of their customers, and the requirements of the project.

Integrating information systems

Many organisations use multiple business information systems that may or may not support effective communication.

Data modelling allows you to integrate information systems by identifying redundancies, understanding the relationships between these systems, and resolving discrepancies so that communication is not only much easier, but more effective too. 

Data science modelling techniques can change the way you work—immediately and in the future

Every organisation strives to optimise their processes to improve performance, efficiency and profitability over time. 

Data modelling supports these objectives by helping organisations define and organise business processes to understand the relationship between data objects. While not a novel concept, it has increased in popularity in recent years as we’ve become more dependent on data.

When you understand how data science modelling techniques can improve how you do what you do, it’s much easier to make a mark and get a foot in the door in today’s hyper-competitive business environment.

Cameron Lawson

Cameron Lawson

Highly experienced SAS and Development Operations consultant and strategist

>