SAS services – 4 game-changing insights you can expect

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With SAS software paving the way as one of the world’s leading analytics platforms, many organisations are experiencing unprecedented benefits from the data they are collating. From strengthening visibility into employee performance to product/service movement analytics to supporting anti-fraud/AML initiatives, SAS software has streamlined organisational analytics like never before. To complement this powerful analytics platform, many organisations, and the administrators within them, are turning to SAS services as a means of further optimising their analytics.

As a leading provider of SAS services, we’ve helped many of our clients using SAS software in a multitude of ways – from SAS installation services to SAS administration services to SAS hosting services (both SAS 9.4 and SAS Viya). Our team of experts builds on the already formidable SAS platform and helps organisations make the most of their analytics. Remember, having access to a powerful data and analytics platform is only the first step. You need to know how to use this data in a manner that can drive value. That’s where SAS services come into play.

In this blog, we run through 4 incredibly game-changing insights you can expect to experience by leveraging the right SAS services provider.

 

SAS services give insights into your organisation’s analytics

This probably seems obvious but one of the biggest benefits of using SAS services, especially ones like our SAS administration services, is that organisations will gain insights into all the data they are now privy too – thanks to their powerful SAS software. Having too much data without knowing how to use/view it can be as useless as not having it all.

By leveraging SAS services, an organisation would be able to connect the data insights they gain via their SAS analytics platform with experts who will be able to instruct them on the best ways to funnel and use these insights. SAS services and experts will be able to identify previously unnoticed trends within your data, which could potentially drive a lot of value to an organisation. The result? Organisations will get to understand their inner workings better than ever before!

 

Get to know your customers better

In today’s data-driven world, customers are aware of all the marketing noise that’s out there and no longer respond to generic messaging that they once may have responded to. The most successful organisations in today’s landscape are those who are able to reach customers in ways that matter and appeal to them the most. Using data to achieve this is one of the best ways to go about this.

To make sure you’re getting the right insights, however, you’ll need the help of expert SAS services and consultants, who’d be able to show you key customer behavioural trends that will shed light into the best ways of engaging them.

Does your customer make purchases every quarter? Is there a specific product/service type they prefer? Your data, if funnelled correctly, will help you identify all this and more – allowing you to focus on specific groups while tailoring your messaging accordingly.

 

Fraud prevention via SAS services

Unfortunately, the more data-driven we’ve become as a society, the more vulnerable we are to external and criminal threats. Countless organisations all around the world have fallen victim to activities with criminal intent, resulting in losses reaching millions of dollars. Consequently, to combat these threats, many organisations spend an equivalent amount in adopting preventative technologies and measures. From infrastructure costs to testing and development, fraud prevention systems can be very expensive.

Fortunately, by using all that data and information flowing into your SAS environment, you’ll be able to identify suspicious activity as it is happening in real-time and prioritise your investigations accordingly. Gone are the days where you need to be reactive as opposed to proactive. Expert SAS services and consultants will provide you with the necessary direction/insights you need to successfully achieve this.

 

Analytics-driven insights for successful decision-making

With businesses operating in both versatile and volatile environments, the value of good decision-making cannot be overstated. Many organisations are aware of the value of data-backed decisions but one thing we see quite often is that, often times, the wrong data is used. For businesses that use SAS software, SAS services can be incredibly useful in helping them segment their customers/clients into specific groups, identify expenses and where they’re making losses, and foreseeing how future trends may play out.

Collectively, these insights can help business leaders make the right decisions that deliver the most value?

 

If you would like to know more about our SAS services, our company and our work with SAS, in addition to how you can leverage our SAS administration, installation, and hosting services, feel free to reach out to us or stay tuned to this feed.

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