Passenger data analytics forging the way forward for the aviation industry
Airports have the task of bringing in more passengers into their terminals while meeting several challenges like terminal congestion, rising passenger costs and difficulty in funding infrastructure to accommodate crowds. These factors are a simple recipe for deficient facilities, poor service and unhappy passengers.
Compounding the issue is the regressive effect of the pandemic. Aviation is undoubtedly one of the industries hit hardest by the pandemic. More than 40 major airlines have grounded their fleets while other airline carriers have suspended over 90% of their flights. International flights have been restricted due to border and entry restrictions. So we see a serious decline in passengers passing through airports, which cuts deeply into revenue and productive efficiency.
Now more than ever, passenger data analytics is urgently needed. Below are a few ways that this strand of analytics is revolutionising the traditional approach towards the passenger experience.
Airports are taking action by making use of passenger data analytics with highly encouraging results. Passenger data analytics offers new tools and processes to help airports make more effective decisions that improve airport performance, make better use of terminals, generate revenue and enhance the passenger experience from curb to gate.
On average, a 6-hour flight generates over 240TB of data, providing a rich body of information to work with. If this data is efficiently inspected and analysed, it will go a long way in streamlining passenger activity and improving safety, a huge boon considering recent events.
Predictive analytics is revolutionising the game
Investing in technologies to improve the rate of passenger processing is especially useful, considering the immense pressure stakeholders are putting on international airport terminals to improve processing rates.
Besides, storing and analysing the collected data in batches is a difficult, time-consuming task that could be made much simpler with sequential analysis. Passenger data analytics presents a method for airport managers to discover which variables provide a better understanding of passenger processing times and identify problematic passenger profiles without the hassle.
Airlines require the development of passenger data analytics as it is an effective and holistic forecasting model to regularly assess the impact of operations, like increasing aircraft available seats, adjusting fares and introducing new routes. Forecasts and predictive analytics also take account of actual statistical trends and results borne from the constant influx of data collected. The ability to capture detailed passenger information is beginning to change the way airport managers think, react and plan, essentially revolutionising the industry.
Sensor technologies to streamline passenger flows
Sensor technologies can systematically track passenger movement within an airport, and the data can be linked to a range of other information sources such as airline passenger data, schedules and points of sale. The combined data is fed into a centralised information database, accessible by airport management. This data can be accessed and then utilised to optimise space and flow.
Controlling passenger terminal flow patterns can vary significantly based on season and location in the airport. Of course, this congestion, confusion and delay can contribute negatively to the overall passenger experience, so solutions that could optimise traffic flow will be useful.
A new solution passenger analytics and information-based management—is emerging as a promising tool to help airport managers face these challenges. It is a solution that makes use of cost-effective sensor technologies to optimise the space airports already have and make more informed, strategic decisions. This analytics platform is used when mapping outflows, placements and structures of the whole airport to ensure an optimal experience and efficiency.
Forging the way forward with passenger data analytics
Passenger analytics changes this dynamic through a combination of sensor tracking technology, predictive modelling and new management practices. The innovative combination of information, planning and coordination can fundamentally change how today’s airports are managed.
Real-time access to passenger data analytics in the 21st-century is what powers organisations to form a strategy that will help them navigate the ongoing pandemic that has cut down the passenger count. With analytics producing informed decisions, airports can appropriately price tickets, arrange optimal seating according to protocol and hygiene measures to ensure there is some sort of revenue streaming in during these abysmal times.
Investing in data analytics installation and administration
Passenger data analytics will play a critical role in coping with the challenges airline carriers face in the future. With airline carriers constantly collecting data, they can continue making informed decisions as they adapt and grow in the post-pandemic climate by leveraging passenger data analytics to stay above ground.
Visit our website for more information on how your industry can leverage passenger data analytics to supercharge your bottom line.